Mobile ready websites have become the hot topic for 2011 and web enabled businesses need to ensure that their web presence is ready for the mobile consumer.
More critically this transition represents another opportunity for new brands to establish themselves whilst existing businesses need to battle to maintain their position as searches move to mobile platforms. What does this mean for search engine optimisation?
Google announced on the 13th of October 2011 on their LatLong blog that Google places listings will be automatically updated.
They explained that even claimed listings would be updated with information from trusted third parties and end users if, in Google’s eyes, the information appeared to be more reliable and credible than that in the Places Dashboard.
In a recent update to the Google Places quality guidelines, Google have extended the range of business types that are ineligible for individual listings.
If you run services, classes or meetings as part of your business model we highlight the changes and explain what you can do about it. Continue reading
In our last post we predicted that Apple would need to launch a mobile search engine to beat Google and guess what, they did(!) but not as we know it (captain!).
If you want to take advantage of searches from Apple’s new Siri technology then you’ll need to add a new thread to your search marketing strategy.
After reviewing the content of the Apple 4S launch material relating to Siri, e-mphasis have found out where you need to be to capture Apple’s new search traffic.
