For some time it has been possible to create offers on UK Google Places pages despite the fact that these offers are not listed in search result content. Could recent activity by Google indicate that a UK offers launch is on the way? Continue reading
4×4 Vehicle Hire are a specialist car rental agency based in Aylesbury, Bucks who provide a UK wide Range Rover hire and Land Rover hire service. They approached e-mphasis in 2008 after being referred by a Google adwords agency who had been trying to help them improve their search marketing.
Following recent announcements by Google, the team at e-mphasis have spotted a major change to the Google user interface this morning, although strangely users may find that the Google menu switches between the new and old formats.
Changes to the Google home screen and major products included updated menu options, sequence and naming of several of its services.
Here is a summary of the changes we have seen and some screen shots.
If you’ve seen our recent posts, you’ll know that Google decided to omit Google Places from their new style accounts screen.
The good news for those with a physical business location is that they have now added a Google Places icon to make life easier managing your business listing.
Our previous blog highlighted the new Google account product switcher added to the Google+ profile page, if you are a Google Places listing owner however, you may be wondering where your Google Places have gone.
At present the Google Places icon is not represented in the new products list, but luckily our experts are on hand to help you find it.
Have you been struggling to get the Google services you used before Google+?
Well the good news is that Google has finally updated the dashboard to make all your familiar online and webmaster tools a little more accessible.
Mobile ready websites have become the hot topic for 2011 and web enabled businesses need to ensure that their web presence is ready for the mobile consumer.
More critically this transition represents another opportunity for new brands to establish themselves whilst existing businesses need to battle to maintain their position as searches move to mobile platforms. What does this mean for search engine optimisation?
Google announced on the 13th of October 2011 on their LatLong blog that Google places listings will be automatically updated.
They explained that even claimed listings would be updated with information from trusted third parties and end users if, in Google’s eyes, the information appeared to be more reliable and credible than that in the Places Dashboard.
In a recent update to the Google Places quality guidelines, Google have extended the range of business types that are ineligible for individual listings.
If you run services, classes or meetings as part of your business model we highlight the changes and explain what you can do about it. Continue reading
In our last post we predicted that Apple would need to launch a mobile search engine to beat Google and guess what, they did(!) but not as we know it (captain!).
If you want to take advantage of searches from Apple’s new Siri technology then you’ll need to add a new thread to your search marketing strategy.
After reviewing the content of the Apple 4S launch material relating to Siri, e-mphasis have found out where you need to be to capture Apple’s new search traffic.
