Are Google Places About To Launch UK Offers?

For some time it has been possible to create offers on UK Google Places pages despite the fact that these offers are not listed in search result content. Could recent activity by Google indicate that a UK offers launch is on the way?

Apple Launches Local Search Engine Through Siri

In our last post we predicted that Apple would need to launch a mobile search engine to beat Google and guess what, they did(!) but not as we know it (captain!).

If you want to take advantage of searches from Apple’s new Siri technology then you’ll need to add a new thread to your search marketing strategy.

After reviewing the content of the Apple 4S launch material relating to Siri, e-mphasis have found out where you need to be to capture Apple’s new search traffic.

What Is Google Analytics Premium?

Google has launched a new analytics tool, Google Analytics Premium, designed to address the needs of the enterprise and those businesses for whom understanding their web presence is absolutely critical. So what does Google Analytics Premium offer and how do you get it?

Should You Submit Websites To Search Engines?

Search engine submission is the process of making the search engine aware of a website or web pages. The submission consists of suggesting the URL to the search engine. Then it will interpret the title, description and page content, so the site and the pages appear in relevant searches. Why should you submit websites to search engines and how frequently?

Google Sitelinks Help Improve Internal Page Landing

Google have made a change to the way that certain types of search results appear. Established websites that already had a list of ‘Sitelinks’ to direct searchers to specific content within the website have suddenly taken over the page!

Why is this happening and what is the likely impact?

Smartphone Users Are Addicted

Figures published yesterday by OFCOM (UK communications industry regulator) show that over 25% of adults & nearly 50% of teenagers in the UK have a smartphone – with most of these (59%) having been purchased in the past year.

These astounding statistics lead to a number of questions.

• Why are we so addicted?
• What does the future of mobile look like?
  And for businesses
• How can you make sure you’re not left behind?

Don’t Leave Your Search Marketing Strategy Until Last

If you were planning to open a shop would you do so without knowing what you were going to sell & who your customers were going to be? Of course you wouldn’t, but what does that have to do with your search marketing strategy?

Content Writers Must Know SEO

Website content writers are defining the phrases for which the pages of your website are being found. If you leave this to a traditional marketing copywriter or do it yourself, could you be missing out on a significant opportunity to attract relevant search traffic?