Google has launched a new analytics tool, Google Analytics Premium, designed to address the needs of the enterprise and those businesses for whom understanding their web presence is absolutely critical. So what does Google Analytics Premium offer and how do you get it?
Google have made a change to the way that certain types of search results appear. Established websites that already had a list of ‘Sitelinks’ to direct searchers to specific content within the website have suddenly taken over the page!
Why is this happening and what is the likely impact? Continue reading
If you were planning to open a shop would you do so without knowing what you were going to sell & who your customers were going to be? Of course you wouldn’t, but what does that have to do with your search marketing strategy?
Website content writers are defining the phrases for which the pages of your website are being found. If you leave this to a traditional marketing copywriter or do it yourself, could you be missing out on a significant opportunity to attract relevant search traffic?
